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Title: Strategic Brand Management

Strategic brand management 2e provides a comprehensive and up to date treatment of the subjects of brands brand equity and strategic brand managementstrategic brand management | kevin lane keller | isbn 9780273779414 | kostenloser versand fr alle bcher mit versand und verkauf duch amazonprofessor keller is right now conducting various studies that deliver techniques to assemble measure and oversee brand value textbooks written by him on strategic brand management dozent prof dr david woisetschlger umfang 2 sws zyklus wintersemester beschreibung in der veranstaltung brand in marketing brand management is the analysis and planning on how that brand is perceived in the market developing a good relationship with the target

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